As you may know, Sirenis Premium Travelers recently celebrated its 4th Anniversary. As a club and a brand, we are growing quickly. We are also learning so much about what our members love about the club, and the things that are important to them when they travel to our resorts. All these factors were inspiration behind the evolution of our brand and the launch of a new look and feel for all our club communications.
The new brand look and feel centers around striking visual icons that represent the key values of the club: Flexibility, Choice and Privilege. The icons are frequently used with the new club slogan:
This is Your Time, Your Club, Your Moment to Belong.
This slogan is meant to communicate that the club is focused on making memorable and personalized travel experiences for each and every member. And in today’s pre-packaged and commoditized travel environment, that level of attention and customization is a rare and special opportunity.
The new look of the club was first revealed at Sirenis Premium Travelers Club’s 4th Anniversary party over the summer. Large banners and models dressed in eye-catching costumers brought to life the new icons (pictured below) and the vibrant pink, green and blue color palette.
You will also notice our new look in your member materials and online. The new SPT website is a major platform to showcase the new brand, as is the new member e-newsletter sent three times per month. The club’s Facebook page, Twitter profile and YouTube channel will also feature the new look.
So fellow members…what do you think of our makeover?